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Insights, stories, and highlights from the NERD. Community

The Gesamtkunstwerk of Retail

The Gesamtkunstwerk of Retail

Albert Visser
By Albert Visser · Aug 6, 2026 · 4 min read

Richard Wagner believed the disciplines of art had grown too far apart. So he built a theatre for it. Retail has been attempting the same thing, but one element has never quite joined in.

Community Insights

How to Implement Ship from Store: A Store-Level Execution Guide

How to Implement Ship from Store: A Store-Level Execution Guide

Daniele Nizzero
Daniele Nizzero · 10 min read
The Recognition Ladder: Why Nike, Sephora, and Strava Are Shifting Focus From Points to Recognition

The Recognition Ladder: Why Nike, Sephora, and Strava Are Shifting Focus From Points to Recognition

Sofia Bilbao
Sofia Bilbao · 7 min read
How to Build Personal Relationships with Every Customer, at Scale

How to Build Personal Relationships with Every Customer, at Scale

Suzanne Chang
Suzanne Chang · 6 min read
The Accounting Problem Hidden in Endless Aisle

The Accounting Problem Hidden in Endless Aisle

Stijn Gepken
Stijn Gepken · 11 min read
The People Problem in Digital Transformation: Why Behaviour Change Beats Process Change

The People Problem in Digital Transformation: Why Behaviour Change Beats Process Change

Stuart Frelick
Stuart Frelick · 10 min read
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The Voice of Frankenstack™

"I was here before unified commerce. I'll be here long after." (The customer won't be.)