New Gartner category: Unified Commerce

Unified commerce has evolved from an emerging concept into a defined category within modern retail technology. It is characterized as a composable, experience-led platform that orchestrates real-time data exchange across distributed retail systems. Architected on event-driven MACH principles (microservices, API-first, cloud-native SaaS, and headless) and supported by edge computing capabilities, it enables retailers to coordinate operations and deliver consistent, scalable customer experiences across physical and digital touchpoints.