People are "the next best thing"
AI can do a lot. But what we're really searching for? Each other. One member shares why people will always be the next best thing.

Earlier this year, I had the privilege of attending NRF 2026 for the very first time, and it's still on my mind. I got to talk to so many people: expos, retailers, and you, the people. I hosted the NERD. Community booth and had first contact with passersby, interested visitors, and now NERD. Members. We talked, connected, and bonded over cups of tea we handed out.
As I tried to get to know all of you in such a short time, I often asked: "What are you here for?" And yes, sometimes it turned into a philosophical debate, but it was fun. Many of you answered that you were looking into what AI could do for you as retailers.
Of course you were. AI is amazing and can optimize countless processes within your company, store, and brand.
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