What EuroShop (Feb. 2026) Revealed About Retail Conversations in 2026

How did you experience EuroShop in Düsseldorf?

The event took place on February 25, 2026. We spent five days in Düsseldorf attending EuroShop, the world’s largest retail trade fair. While the event is massive, it quickly becomes clear that its core audience remains heavily centered around hardware vendors and grocery retail, with a predominantly German visitor base.

I was stationed at the Adyen stand, where myself and the company I represent had the opportunity to meet a number of retailers over the course of the week. In total, we spoke with around ten prospects.