Apple just made agentic commerce a consumer product
At WWDC26, Apple introduced Siri AI, a rebuilt assistant that can act across apps, complete purchases, and execute multi-step tasks autonomously, beyond the user's first prompt.
For retailers, that starts a clock. Two questions worth answering: when the agent places the order, who owns the revenue event, and who settles the intercompany leg? And when the agent absorbs a moment that used to belong to an associate, a planner, or a buyer: who is redesigning how those people work, and are they in the room while it happens?
The technology is ready. Whether your organization is, is the part that will age you.
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