Omnichannel Index 2026 | European Retail Benchmark Report
Produced by Nordic digital commerce consultancy IMPACT Commerce in collaboration with Google, this year's report covers 370+ brands and retailers across six European markets, drawing from over 27,000 customer experience data points. It's one of the most comprehensive benchmarks for omnichannel performance in Europe.
The report digs into how well brands are actually connecting digital and physical commerce, measuring maturity across convenience, consistency, personalisation, and cross-channel experience.
What's especially worth your attention this year is the increased focus on AI in commerce: how retailers are starting to weave intelligent experiences into search, product discovery, service, and customer engagement. If you've been watching that space, this gives you real benchmarks to put it in context.
The report is free to download. A solid read if you want to know where European retail tech actually stands heading into the rest of 2026.
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