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NERD. Spotlights

A closer look at the people shaping modern retail.

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Nathan JeffersonBuilding Aevi by day, a community called Dadversity by night

Hey, I’m Nathan. My day job is to create more demand for an in-person payment platform. That really means I spend my time analysing everything our customers and prospects are talking about and trying to find ways to create interesting content to solve those challenges - always up for chatting about content. By night? I’m building a community called Dadversity. It’s driven by my childhood experiences and subsequently becoming a father to two wonderful boys; Milo and Jacob. In the U.K. 2.6 million children grow up with father absence. That’s a lot of kids who don’t have a father figure around to guide and support them through life. I’m trying to fix that.

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Steven BakkerStrategist @ New Black BV

He founded and scaled six retail brands, built a platform used by enterprise retailers in over 50 countries, and still believes the biggest problem in retail has nothing to do with technology. In this interview, he talks about stores without counters, the myth of Best of Breed, and why 90% of any transformation lives or dies on change management. Honest answers from someone who has been on both sides of the problem.

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Peter MeallCheckout & Loyalty Lead | Omnichannel Technology

Peter Meall blends a background in musical theatre with a passion for retail experience design, bringing creativity, empathy, and simplicity into everything he builds. He believes great retail design should feel intuitive, cohesive, and genuinely useful for both customers and store teams.

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Ewoud de BoerRetail IT Consultant - POS and Omnichannel - International POS - POS Fiscalisation

Ewoud combines decades of retail experience with a passion for technology, solving complex integration challenges while helping businesses evolve toward unified commerce and future-ready systems.

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Krista KravikProduct Manager for Direct-to-Consumer Tech at Red Wing Shoe Company

Krista bridges the gap between store teams and technology, translating real-world needs into solutions and ensuring every voice is heard.

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Anne MichielsenProgram Manager at Hunkemöller

Anne works on connecting teams, systems, and stores to deliver unified commerce experiences at scale.